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Bed & Breakfast and Small Lodging Web Design
In today’s difficult economic conditions it is essential for small businesses to use their marketing dollars in the most effective manner possible. Most of us no longer, if we ever had, have the luxury of throwing good money after bad.
J.D. Power found that overall, 70 percent of travel reservations were booked online in 2008, up from 53 percent in 2007. That number will only continue to increase, showing that travelers are using the internet to research and book their trips.
However, many small travel businesses are missing out on these opportunities as the J.D. Power survey also found that only 16 percent of online reservations were made through independent travel Web sites. Consumers who booked travel using an independent Web site in 2008 also reported being less satisfied compared with 2007.
Why are small travel companies missing out on the opportunity that should be a huge benefit? While prices contributed some to the decrease in customer satisfaction with independent travel Web sites, problems with excessive content, pop-ups and having to download new software in order to book were large factors.
Innkeepers are often left to choose the lesser of two evils.
1) Attempt to handle all aspects of web design and marketing themselves.
While this may have been possible 10-15 years ago this is no longer an effective way to market in today’s competitive travel market. Your skills as an innkeeper are what sets you apart from your competition. I love to travel, yet I am the first to admit I do not have the skills needed to operate a hotel or bed & breakfast. Instead, I know my strengths and focus my efforts on promoting travel businesses. With a same token a small innkeeper cannot be expected to keep up with current web marketing techniques and strategies.
2) Paying excessive amounts to internet marketing firms.
Many innkeepers see the importance of hiring a professional to care for their web marketing. I certainly recommend this route and there are many such companies that offer excellent services. However, most hospitality marketing firms are designed to service large accommodation properties. Many large marketing firms do not offer services to small businesses, or if they do the price is out of line with most small innkeeper budgets. Too many times I’ve seen small bed & breakfasts go far above their budget to pay for a professional site. It may take several years to pay for the investment and in the mean time they may be left with an outdated web site that
will need updating before they are able to pay for the initial investment.
Innkeeper Resources has been a successful internet marketing businesses since 1996. We honestly care about each and every one of our clients and the vision they have for their business.
Contact us for a free consultation at 1(888)201-9743.
If you have a web site already we will give you an honest appraisal with suggestions on improving your success. If your site is up to standard we will be the first to tell you. We will also let you know if there are improvements to be made. Sometimes the smallest changes can make a huge difference.
For design and package costs please go to our "Pricing" page.
"I am pleased with the design and feel that your prices are competitive in today's market.
I would, and have recommended you to other possible advertisers."
~ M.Stanger, Ruth Lake Lodge ~ Alaska